It Is a Well-Known Fact That Most American Firms Focus

It is a well-known fact that most American firms focus on short-term results and tend to ignore long-range strategy. Why is this mindset not a good approach when dealing with marketing strategy?

A) Because many foreign competitors respond to market conditions faster than American firms
B) Because the results of marketing activities occur over longer planning horizons
C) Because the short-term results of marketing efforts are always favorable
D) Because the most innovative firms always take a long-term approach toward marketing strategy
E) All of the above are valid reasons.