In the context of marketing ethics, some businesspeople choose to behave ethically because of "enlightened self-interest." What does this mean?
A) They behave ethically because it pays in terms of enhanced profits and performance.
B) They behave ethically because they are forced to do so.
C) They behave ethically because they look out for their own interests.
D) They behave ethically because of deep-rooted religious beliefs.
E) They behave ethically because they are afraid of being caught.
Correct Answer:
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