Most firms today compete in mature markets characterized by commoditization. In these cases, the __________ typically becomes incapable of differentiating the product offering from those of the competition.
A) extended product
B) core product
C) supplemental products
D) experiential products
E) tangible products

Question

Quizplus · Accepted Answer

The core product, which represents the fundamental benefit or service being offered, becomes difficult to differentiate in mature markets where many products offer similar basic functions or services. Commoditization means that products become more alike and interchangeable in the eyes of the consumer, making the core product's unique features less distinguishable.

Most Firms Today Compete in Mature Markets Characterized by Commoditization