Although the product is at the heart of marketing strategy, it is important to remember that the product offering itself is of little value to customers. The real value that a product offering come from:
A) its superiority to competing products.
B) its ability to further the image of the organization.
C) its value (good quality at a low price).
D) its ability to deliver benefits that enhance a customer's situation.
E) its quality.

Question

Quizplus · Accepted Answer

The true value of a product offering comes from its ability to deliver benefits that enhance a customer's situation. While superior quality, low price, and organizational image may contribute to a product's appeal, ultimately it is the benefits it provides to the customer that determine its value.

Although the Product Is at the Heart of Marketing Strategy