Firms such as IKEA and The Home Depot are known for their use of __________ because they set reasonably low prices but still offer high-quality products and adequate customer services.
A) penetration pricing
B) market equity pricing
C) prestige pricing
D) relational pricing
E) value-based pricing

Question

Quizplus · Accepted Answer

IKEA and The Home Depot use value-based pricing, which involves setting prices based on the overall value of the product's offering as perceived by the customer, balancing quality and price to offer good value.

Firms Such as IKEA and the Home Depot Are Known