Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:
A) caused by managerial mistakes, not by changes in the firm's internal or external environments.
B) typically caused by unexpected competitive activity.
C) caused by the way the planned marketing strategy is implemented.
D) independent of marketing implementation.
E) caused solely by changes in customer behaviors.

Question

Quizplus · Accepted Answer

The difference between the planned marketing strategy and the strategy that actually takes place is often due to how the strategy is implemented, as execution can vary from the original plan due to various factors such as resource allocation, communication, and unforeseen challenges.

Typically, the Difference Between the Planned Marketing Strategy and the Strategy