One of the links between strategic planning and marketing implementation is interdependency. which refers to the fact that:
A) strategy and implementation both result from trial and error.
B) top executives often don't understand how a strategy is to be implemented.
C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D) both strategy and implementation must constantly evolve.
E) both strategy and implementation must adapt to environmental changes.

Question

Quizplus · Accepted Answer

Interdependency means that the marketing plan and its implementation are mutually dependent on each other. The marketing plan may need to be adjusted based on the resources and capabilities available for implementation, and the implementation of the plan may impact the overall marketing strategy. Therefore, the marketing plan affects how it will be implemented, and implementation affects the marketing plan.

One of the Links Between Strategic Planning and Marketing Implementation