At WainPort Industries, the firm's senior managers approach marketing implementation with the belief that marketing strategy should be developed at the top of the organization and then transmitted to lower levels where frontline managers and employees implement it. What implementation approach is being used at WainPort?
A) Implementation by command
B) Implementation through threats
C) Implementation as consensus
D) Implementation through change
E) Implementation by expectations

Question

Quizplus · Accepted Answer

WainPort Industries is using the implementation approach of Implementation by command, as the senior managers develop the marketing strategy and transmit it downwards for implementation without much input or participation from lower-level managers and employees.

At WainPort Industries, the Firm's Senior Managers Approach Marketing Implementation