What type of marketing controls consists of unwritten, employee-based mechanisms that subtly affect the behaviors of employees, both as individuals and in groups?
A) input controls
B) informal controls
C) process controls
D) output controls
E) formal controls

Question

Quizplus · Accepted Answer

Informal controls are unwritten, employee-based mechanisms that subtly influence employee behavior, relying on corporate culture, traditions, shared values, and social norms rather than formal, written rules and procedures.

What Type of Marketing Controls Consists of Unwritten, Employee-Based Mechanisms