The PTL Corporation provides long-distance telephone services to consumer and business markets. The company recently initiated a marketing strategy designed to promote customer knowledge and educate customers about the company and its products. The strategy is also designed to prospect for new customers. At what stage of the customer relationship development process does PTL find itself?
A) repeat purchase
B) community
C) awareness
D) advocacy
E) client

Question

Quizplus · Accepted Answer

The strategy described is focused on promoting customer knowledge and educating customers about the company and its products, as well as prospecting for new customers. This aligns with the "awareness" stage, where potential customers are first becoming aware of the company and its offerings.

The PTL Corporation Provides Long-Distance Telephone Services to Consumer and Business