Larger financial institutions now offer a wide range of services under one roof. from banking to stock trading. These institutions have moved away from increasing their market share to instead focus on increasing their:
A) share of market.
B) share of relationships.
C) share of customer.
D) relational share.
E) lifetime customer value.

Question

Quizplus · Accepted Answer

Larger financial institutions are focusing on increasing their "share of customer," which means they aim to provide multiple services to the same customer, thereby increasing the customer's reliance on them for various financial needs.

Larger Financial Institutions Now Offer a Wide Range of Services