Marketing Director Schultz must inform the board of directors that customers are not responding positively to the company's new advertising campaign. Which of the following sentences would be the most appropriate wording for the marketing director to use in her message to the board of directors?
A) Our customers are ripping on our new ads, even though we know these ads rock!
B) Our customers are badmouthing this awesome new marketing campaign; they are obviously just out of it.
C) We have received reports from customers about our new ads.
D) It has come to my attention that our customers have denigrated the strategic implementation of our new ad campaign.

Question

Quizplus · Accepted Answer

Option C is the most appropriate and professional way for the marketing director to report the negative response from customers. It is a concise and clear statement that presents the issue to the board without being overly negative or defensive. Option A and B are unprofessional and use inappropriate language that could harm the credibility of the marketing director and the company. Option D uses overly complex language that may confuse the board and obscure the issue at hand.

Marketing Director Schultz Must Inform the Board of Directors That