The main information in an e-mail sales message should be placed above the fold, which means that
A) all main points follow standard business etiquette and online netiquette.
B) you are certain that your e-mail adheres to all legal standards.
C) your primary points appear early in the message.
D) your e-mail message does not exceed one screen in length.

Question

Quizplus · Accepted Answer

Placing the main information "above the fold" means it appears early in the message where it can be easily seen without scrolling down. This is important because many people have a short attention span and may lose interest if they have to search for the main points. Options A, B, and D may also be important considerations for a successful e-mail sales message, but they are not directly related to placing the main information above the fold.

The Main Information in an E-Mail Sales Message Should Be