The famous experiments by social psychologist Solomon Asch show

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Solomon Asch's experiments showed that even temporary groups can pressure people to conform. Participants in his studies were shown a line and asked to match it with the correct line from a group of three choices. The participants were then surrounded by confederates who gave obviously incorrect answers. Despite having a clear answer, participants often conformed and gave an incorrect response because of the pressure from the group. This demonstrated the power of peer pressure and the extent to which social influence can affect individual behavior.

The Famous Experiments by Social Psychologist Solomon Asch Show