"Puffery" is an example of which of the following deceptive or misleading advertising techniques?
A) ambiguity
B) exaggeration
C) psychological appeals
D) concealment of facts

Question

Quizplus · Accepted Answer

Puffery is when advertisers use exaggerated statements or claims that are subjectively presented and cannot be proven to be true or false. It is legal but can still be seen as unethical because it can mislead consumers into believing a product is better than it actually is.

"Puffery" Is an Example of Which of the Following Deceptive