It has been found that new products will be more successful if:
A) a company pays more attention to production than to marketing so quality can improve.
B) outside technology is used.
C) most work is done by subcontractors.
D) those without much authority or seniority become product champions.

Question

Quizplus · Accepted Answer

Using outside technology can bring new ideas and expertise to the development of the product, increasing the likelihood of its success. Paying more attention to production at the expense of marketing may result in a quality product that nobody knows about, ultimately leading to its failure. Most work being done by subcontractors may result in a lack of communication and alignment with the company's overall goals and vision. Having product champions without much authority or seniority may not have the influence or resources to drive the product's success. Thus, using outside technology is the best choice.

It Has Been Found That New Products Will Be More