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Why Is Lack of Marketing Research a New Venture Management

Question 15

Multiple Choice

Why is lack of marketing research a new venture management trap for new entrepreneurs?


A) Market research would allow a new venture to know exactly how much money they will make
B) Changes in market conditions can leave a firm poorly positioned to seize a market share
C) Market research provides the roadmap for what a new venture should do for the next 10 years
D) Changes in market conditions can be easily predicted with just a little market research performed

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