Marking down the price of a popular product, in order to attract more customers and build consumer traffic is called:

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Leader pricing involves marking down the price of a popular product in order to attract more customers and build consumer traffic. Price lining is a pricing strategy that involves offering different price points for different levels of quality, while price fixing is an illegal practice of colluding with competitors to set prices. Price bundling involves offering several products or services for sale as a single combined package at a discounted price.

Marking Down the Price of a Popular Product, in Order