An advertiser is having problems buying advertising time on television because there are now so many channels to choose from, each with its own audience demographics. According to the text, this abundance of choice is in part due to what postmodern view of society?
A) Societies are becoming more homogeneous.
B) Societies are becoming more fragmented.
C) Societies are becoming overly predictable.
D) Societies are becoming overexposed.

Question

Quizplus · Accepted Answer

The abundance of channels with their own audience demographics implies that society is becoming more fragmented, with people having diverse interests and preferences. This aligns with the postmodern view that societies are characterized by a lack of a unified center or identity and instead are made up of diverse groups with varying beliefs and values.

An Advertiser Is Having Problems Buying Advertising Time on Television