George Gerbner and his associates developed their theory of media effects through the analysis of which of the following types of mediums?
A) Internet/cell phones
B) television/video games
C) newspapers/magazines
D) movie rentals/music

Question

Quizplus · Accepted Answer

George Gerbner and his associates developed their theory of media effects through the analysis of television and video games, specifically focusing on the cultivation theory which suggests that heavy exposure to media content can shape viewers' perceptions of social reality over time.

George Gerbner and His Associates Developed Their Theory of Media