Match
-A family of ads that deliver a synergistic, strategic and cohesive collection of planned messages.
A) Assorted Media Mix
B) Campaign
C) Promotional Mix
D) Concentrated Media Mix
E) Single Shot Messaging
F) Campaign Uniformity
G) Creative Brief
H) Visual Uniformity
I) Media Mix
J) Verbal Uniformity
Correct Answer:
Verified
Q1: Match
-Campaign efforts that employ more diverse types
Q3: Match
-A term used to describe a campaign
Q4: Match
-Campaign efforts that are placed into one
Q5: Match
-Ads that run only one time.
A) Assorted
Q6: Match
-The overall look and message are consistent
Q7: Match
-A campaign's visual and verbal foundation will
Q8: Match
-All creative materials have a unique appearance
Q9: Match
-A term used to describe a campaign
Q10: Match
-Takes place when all creative pieces promote
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