The congregation was facing declining membership and realized that if the trend continued, they would soon be faced with problems paying the mortgage on the building. In order to attract new members, they implemented a variety of programs such as free childcare while parents were attending services, free week-long summer camps for school-aged children of members, and a variety of youth programs throughout the year. What model did this congregation adopt to increase their membership?

Question

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The congregation adopted a market model, which involves viewing religion as a product that can be marketed to potential consumers, using strategies typically used in business such as advertising, promotions, and offering incentives to attract new members. The programs implemented by the congregation, such as free childcare and summer camps, are examples of marketing strategies aimed at attracting families with children.

The Congregation Was Facing Declining Membership and Realized That If