Match
-The enticement copy seen on the outer envelope of mailed advertising materials.
A) Bi-Fold
B) Die Cut
C) Direct Response
D) Tri Fold
E) Sales Promotion
F) Direct Mail
G) Z Fold
H) Teaser Copy
I) Embossing
J) Junk Mail
K) Gate Fold
L) Direct Mail Kit
M) Accordion Fold
N) Dummy
O) French Fold
P) Debossing
Q) Roll Fold
R) Life Cycle Stage
S) Pitch Letter
T) Catalogs
Correct Answer:
Verified
Q3: Match
-Another name for direct marketing.
A) Bi-Fold
B) Die
Q4: Match
-The most common type of brochure fold.
A)
Q5: Match
-The formal name for purchase incentives.
A) Bi-Fold
B)
Q6: Match
-This type of direct marketing can be
Q7: Match
-A popular type of brochure fold with
Q9: Match
-3D graphic effect.
A) Bi-Fold
B) Die Cut
C) Direct
Q10: Match
-Direct mail is also known by this
Q11: Match
-This type of brochure fold has both
Q12: Match
-A creatively designed set of materials that
Q13: Match
-Also known as a fan fold, this
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