Match
-Refers to the size of the ad and where a magazine ad will be trimmed after printing.
A) Return on Investment
B) Horizontal Cooperatives
C) Banner
D) Live Area
E) Retail Advertising
F) Cooperative Advertising
G) Cover Wrap
H) Gutter
I) Bursts
J) Trim
K) Gatefold
L) Vertical Cooperatives
M) Snipes
N) Frame
O) Bleed
P) Newsprint
Correct Answer:
Verified
Q5: Match
-A term used for mediums who sale
Q6: Match
-Two or more separate but compatible brands
Q7: Match
-An ad that takes over the front
Q8: Match
-A part of the center or inner
Q9: Match
-A star shaped announcement device most commonly
Q11: Match
-A type of fold used in magazine
Q12: Match
-Shared advertising ads that feature one dominant
Q13: Match
-A small triangular sales or announcement device
Q14: Match
-Another name for a border.
A) Return on
Q15: Match
-The area that extends beyond the trim
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