Match -This Headline Style Is Best Used When the Key Consumer

Match
-This headline style is best used when the key consumer benefit is a unique selling proposition.

A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative