Match
-Brands use these when they reduce the price or offer an additional incentive to make it more desirable.
A) Niche Marketing
B) Free Standing Inserts
C) Headline
D) Perforations
E) Curiosity
F) Guarantee
G) Warranties
H) Metaphors
I) Subheads
J) Direct
K) Major Benefit Promise
L) Play on Words
M) Body Copy
N) Question
O) Simile
P) Product Name
Q) Overline
R) Announcement
S) Reason-Why
T) Detail Copy
U) How-To
V) Testimonial
W) Underline
X) Humor
Y) Command
Z) Practical Advice
AA) Copy Breaks
AB) Sexual Images
AC) Coupons
AD) Problem/Solution
AE) Reminder
AF) Flag
AG) Scarcity
AH) Order Forms
AI) Slice of Life
AJ) Fantasy
AK) Warning
AL) Talking Head
AM) Personal Benefits
AN) Analogies
AO) Product as a Star
AP) Inherent Drama
AQ) Narrative
AR) Price Point
AS) Authoritative
Correct Answer:
Verified
Q24: Match
-Be sure you really do have something
Q25: Match
-This headline style firmly but cleverly tells
Q26: Match
-Sometimes the target needs specific brand uses
Q27: Match
-The type of subhead, used in copy
Q28: Match
-This is an age old way to
Q30: Match
-The target has something they want the
Q31: Match
-The goal of this headline style is
Q32: Match
-This style is considered a great sign
Q33: Match
-If your product is produced in limited
Q34: Match
-Something the target often needs to fill
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