Match
-Data that employs the use of open-ended questions, that are collected via surveys or polling.
A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience

Question

Quizplus · Accepted Answer

Qualitative Data is data that is collected through open-ended questions and is often obtained through surveys or polling.

Answer: U
 Focus groups are a common method of collecting qualitative data, where a small group of individuals are asked open-ended questions about a topic or product.

Answer: AD 
 Demographics are characteristics of a population, such as age, gender, income, and education level, which can be obtained through surveys or polling.

Answer: W
 A Creative Brief is a document that outlines the goals and objectives of a marketing campaign, as well as the target audience, key messaging, and other important details.

Answer: M 
 A Unique Selling Proposition (USP) is a statement that highlights the unique benefit or advantage of a product or service. This is often obtained through market research and surveys.

Answer: V 
 Brand Loyalty is a measure of how loyal consumers are to a particular brand. This can be obtained through surveys or polling.

Answer: AB 
 A Marketing Plan is a document that outlines the overall marketing strategy for a business or product, which can involve collecting both qualitative and quantitative data.

Match -Data That Employs the Use of Open-Ended Questions, That Are