Match
-This featured selling technique can either have a feature/benefit that is unique to the brand or one that will promote a commonplace feature benefit as unique.
A) Life Cycle Stages
B) Creative Strategy
C) Big Idea
D) Target Audience
E) Brand Image
F) Qualitative Data
G) Key Consumer Benefit
H) Tone
I) Creative Team
J) Quantitative Data
K) Psychographics
L) Media Mix
M) Unique Selling Proposition
N) Positioning
O) Freelancer
P) Geographics
Q) Client
R) Appeal
S) Brand Benefit
T) Repositioning
U) Focus Group
V) Brand Loyalty
W) Creative Brief
X) Slogan
Y) Objectives
Z) Detail Copy
AA) Brand
AB) Marketing Plan
AC) Approach
AD) Demographics
AE) Tagline
AF) Brand Feature
AG) Promotional Mix
AH) Behavioristics
AI) Secondary Audience
Correct Answer:
Verified
Q8: Match
-Determines the personality and the overall visual/verbal
Q9: Match
-Those individuals who work on both the
Q10: Match
-Data that uses closed-ended or controlled surveys.
A)
Q11: Match
-The target category that breaks down the
Q12: Match
-Dissects the type of media used d
Q14: Match
-Defines how the target thinks about a
Q15: Match
-Those creative individuals who work outside an
Q16: Match
-The target category that segregates out where
Q17: Match
-The representative from the brand that works
Q18: Match
-Determines the best way to reach the
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