A middle-aged female who was being surveyed in a shopping mall gave her age as 38,when it was actually 46.This is an example of the problem of social desirability in surveys.

Question

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Social desirability bias occurs when individuals respond to survey questions in a way that they perceive as socially acceptable or desirable, rather than providing truthful answers. In this example, the middle-aged woman may have felt that giving a younger age was more socially desirable, leading to an incorrect response.

A Middle-Aged Female Who Was Being Surveyed in a Shopping