Argumentation follows the peripheral route of the Elaboration Likelihood Model, because when you engage in argumentation, you depend upon a simple cue to get your message across to the audience.

Question

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Argumentation follows the central route of the Elaboration Likelihood Model, which involves using more thoughtful and extensive processing of information to persuade the audience. This includes presenting strong evidence, logical reasoning, and addressing counterarguments. The peripheral route relies on using superficial cues, such as attractive or famous spokespersons, to sway the audience's opinion without much critical thinking.

Argumentation Follows the Peripheral Route of the Elaboration Likelihood Model