In preparing news releases, a good public relations professional studies the styles of the various publications in the market, then tailors news releases to fit those formats.

Question

Quizplus · Accepted Answer

A good public relations professional will research and familiarize themselves with the styles and preferences of the publications they are pitching to, in order to increase the chances of their news release being picked up and published. This shows a level of professionalism and consideration towards the needs of the media outlets.

In Preparing News Releases, a Good Public Relations Professional Studies