Writers should avoid non-news leads that state the obvious or relate the routine, as well as general all-purpose phrases that do not give a clear sense of what happened.
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Q8: What is the rationale for the inverted
Q9: Different newspapers have different average lead lengths,
Q10: The first words of the first sentence
Q11: Straightforward leads presenting a brief statement of
Q12: What is an "impersonal who" lead? When
Q14: What is a "nut 'graph"?
Q15: While following the AP Stylebook is important,
Q16: In writing an announcement of an upcoming
Q17: While accuracy is important, remember that you're
Q18: Use a variety of synonyms to give
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