Whenever possible, broadcast leads should begin with names: names make news; go with "who."
Correct Answer:
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Q15: While following the AP Stylebook is important,
Q16: In writing an announcement of an upcoming
Q17: While accuracy is important, remember that you're
Q18: Use a variety of synonyms to give
Q19: Because time is always at a premium,
Q20: An effective lead technique in broadcast writing
Q21: Differentiate between a single act lead, the
Q22: What is a soft lead and why
Q24: Don't begin broadcast copy with numbers, figures
Q25: Your text concludes the chapter by declaring
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