A cardinal rule to remember in news writing is that it is not what the communicator sends by way of a message that matters, but what the audience receives and perceives.
Correct Answer:
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Q1: Media writers "must work within the opportunities
Q2: Communication researcher Harold Lasswell identified three functions
Q3: Clarity in presenting messages is important. Why?
Q4: Canadian communication theorist Marshall McLuhan said "the
Q6: Match the communication term with its definition.
-Perceptual
Q7: Match the communication term with its definition.
-Connotative
Q8: Match the communication term with its definition.
-Noise
A)
Q9: Match the communication term with its definition.
-Cognitive
Q10: Match the communication term with its definition.
-Opinion
Q11: Match the communication term with its definition.
-Stereotypes
A)
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