Match the communication term with its definition.
-Libertarian press theory
A) Relies on "marketplace of ideas"; press is a watchdog providing check on government.
B) Rationale for broadcast regulation since there are not enough frequencies for everyone.
C) Those who determine what an audience sees, hears and reads; reporters, editors, producers, etc
D) Media is to ensure all views are expressed; conflict elevated to a plane of discussion.
E) Mass media gives legitimacy to persons, organizations and ideas.
F) Process where a long-standing problem is publicized, then once again is ignored
G) Media determines what is important; tells you what to think about.

Question

Quizplus · Accepted Answer

Libertarian press theory is based on the idea that the press has a responsibility to act as a watchdog and provide a check on government power. This is done through a "marketplace of ideas" where all perspectives are presented and discussed.

Answer: B
 The rationale for broadcast regulation is scarcity—since there are not enough frequencies for everyone, the government has a duty to regulate who gets to use the frequencies.

Answer: C
 Gatekeepers are the people who determine what an audience sees, hears and reads; reporters, editors, producers, etc. They decide what information is important and how it should be presented.

Answer: D
 The goal of media is to ensure that all views are expressed and that conflicts are elevated to a plane of discussion. This can facilitate greater understanding and compromise between different groups.

Answer: E
 Media has the power to give legitimacy to persons, organizations and ideas. By endorsing certain individuals or groups, the media can help to shape public opinion.

Answer: F
 Media events are a common occurrence where an issue is publicized, but then quickly forgotten. This can lead to a lack of sustained attention or action on important issues.

Answer: G
 Agenda-setting theory suggests that the media has the power to determine what is important and what people should think about. By focusing attention on certain issues, the media can shape public discourse and priorities.

Match the Communication Term with Its Definition