The basic principles of advertising copywriting match those of public relations writing: Be brief, clear and easy to understand. Write about things that interest readers, and focus on benefits to them. Make sure the copy includes specific references and details. Make the writing believable and relevant to your audience.

Question

Quizplus · Accepted Answer

The statement accurately describes the basic principles of both advertising copywriting and public relations writing.

The Basic Principles of Advertising Copywriting Match Those of Public