Fliers and brochures are referred to as controlled media because the organization determines message content and its presentation, timing, duration, repetition and dissemination.

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Fliers and brochures are forms of advertising material that are created by the organization itself, giving it complete control over the message and its delivery. This means that the organization can determine what information is included, how it is presented, when it is distributed, and how often it is repeated. Therefore, fliers and brochures are considered controlled media.

Fliers and Brochures Are Referred to as Controlled Media Because