News is whatever the editor or news director says is news. Thus, the task of the public relations writer is to anticipate the gatekeeper's interests by providing information that holds news value for media audiences.
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Q1: Today, the news media present fewer opportunities
Q2: New journalistic venues have emerged for public
Q4: Effective public relations practitioners use a systematic
Q5: What are ways to make news for
Q6: The ideal relationship between journalists and public
Q7: News releases have some unique features that
Q8: The most common news releases are those
Q9: Be careful with response releases, by the
Q10: Like their journalistic counterparts, public relations professionals
Q11: Public relations practitioners have found that it's
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