Public relations practitioners have found that it's not worth the effort to try and localize news releases. Papers rewrite the releases anyway, and if there's a local angle, the paper will put it in the story.

Question

Quizplus · Accepted Answer

Localizing news releases can significantly increase the likelihood of coverage as it makes the story more relevant to the publication's audience. Public relations practitioners often tailor news releases to specific markets or regions to enhance their appeal to local media outlets.

Public Relations Practitioners Have Found That It's Not Worth the Effort