Good broadcast copy should have rhythm and cadence, an ordered flow of sounds that makes it interesting.

Question

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Good broadcast copy should have rhythm and cadence, which means a balanced and pleasing arrangement of sounds that makes it interesting for the audience. A well-written copy should flow smoothly, with emphasis on the important words and phrases, and a tone that captures the intended mood and emotion of the message.

Good Broadcast Copy Should Have Rhythm and Cadence, an Ordered