For radio, you are painting a word picture; for television, you are creating a fusion of words and visuals.
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Q2: Radio-TV copy is written for the ear,
Q3: Broadcast copy is governed by the clock,
Q4: What are some of the rules for
Q5: In broadcast copywriting, write as you speak:
Q6: Good broadcast copy should have rhythm and
Q8: Broadcast news copy, by its nature, is
Q9: What is the "Rule of 20"?
Q10: Not every broadcast sentence should be the
Q11: In broadcast writing, keep sentences brief, energetic
Q12: Avoid the use of sentence fragments. They
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