Whenever possible, broadcast leads should begin with names: names make news; go with "who."
Correct Answer:
Verified
Q12: Avoid the use of sentence fragments. They
Q13: What are some words to avoid in
Q14: Choose the most important element of a
Q15: There are three basic types of broadcast
Q16: What is a soft lead and why
Q18: Don't begin broadcast copy with numbers, figures
Q19: Clarity is important in broadcast copywriting. Clarity
Q20: What is a pronouncer and how is
Q21: As in print writing, use strong subject-verb-object
Q22: Personal pronouns should be used sparingly in
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