People remember what they feel longer than what they learn.
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Q12: To convey a sense of immediacy, broadcast
Q13: The written version of a broadcast story
Q14: You don't need to start thinking about
Q15: Select sound bites that are of the
Q16: Include as much wallpaper video as possible.
Q18: When attributing a source, use a dynamic
Q19: Boost viewership of an upcoming story by
Q20: Conversational writing captures the casual feel of
Q21: "The gray seal was bitten by the
Q22: Words such as "basically," "possibly," "rather" and
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