________ decisions are important to consumers and often have risks associated with making a bad decision.

Question

Quizplus · Accepted Answer

High-involvement decisions are typically those that are important to consumers and involve a significant amount of risk if a bad decision is made. These types of decisions typically require more research and consideration before making a choice, compared to low-involvement decisions which are generally more routine and have less risk involved. High-cost decisions may be a factor in high-involvement decisions, but not all high-cost decisions necessarily require the same level of involvement. Sport consumer decisions may or may not be high-involvement depending on the significance of the decision to the consumer.

________ Decisions Are Important to Consumers and Often Have Risks