The sport consumer decision-making process is as follows:

Question

Quizplus · Accepted Answer

The sport consumer decision-making process starts with need recognition, followed by gathering and processing information, identifying and evaluating alternatives, making a decision, and then using and evaluating the product or service. Option A is the correct sequence of this process. Option B has problem and desire recognition occurring after gathering and processing information, which does not make sense. Option C has the decision-making process happening before identifying and evaluating alternatives, which is incorrect. Option D has the decision-making process happening after use and evaluation, which is also incorrect.

The Sport Consumer Decision-Making Process Is as Follows