Your family members do not approve of you wearing the jersey of your favourite team and spending money on tickets to the game. This is an example of consumer behaviour going against:

Question

Quizplus · Accepted Answer

Subjective norms refer to the expectations of others and the pressure to conform to their beliefs and behaviors. In this scenario, the family members disapproving of the individual's consumer behavior (wearing the jersey and buying tickets) is an example of subjective norms going against the individual's personal preferences and behavior. Attitudes and opinions are related to an individual's own beliefs and perceptions, while objective norms refer to actual societal expectations and rules.

Your Family Members Do Not Approve of You Wearing the Jersey