Which of the following is a common behavioural or attitudinal variable used to evaluate the success of a sponsorship program?

Question

Quizplus · Accepted Answer

Sponsor awareness is a common variable used to evaluate the success of a sponsorship program as it measures the degree to which target audiences are aware of a sponsor's involvement in an event or activity. Brand identity and sponsor relevance may also be important factors in sponsor success, but they are not as commonly used as sponsor awareness.

Which of the Following Is a Common Behavioural or Attitudinal