A perceived lack of fit between a sponsor and an organization or event is likely to lead to positive attitudes towards the sponsor.

Question

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A perceived lack of fit between a sponsor and an organization or event is likely to lead to negative attitudes towards the sponsor. People may view the sponsorship as insincere or inauthentic, and may be less willing to support the sponsor in the future. A good fit between the sponsor and the organization or event is important for positive attitudes towards the sponsor.

A Perceived Lack of Fit Between a Sponsor and an Organization