Studies showed that in the wake of an economic crisis, donating helped people who witnessed images of others in pain to feel better. This can best be investigated by…

Question

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Cognitive dissonance theory explains that when people experience discomfort or tension (dissonance) between their beliefs and actions, they try to reduce it by changing one of them. In this case, witnessing images of others in pain may create cognitive dissonance for individuals who are not helping or donating, leading them to donate to alleviate their discomfort and feel better.

Studies Showed That in the Wake of an Economic Crisis