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The Main Argument of This Chapter's Author Is That _____

Question 11

Multiple Choice

The main argument of this chapter's author is that _____.


A) television ads inform and engage voters
B) voters learn about candidates only when an election is a toss-up
C) most of a campaign's informational benefits accrue when it is only moderately competitive
D) the best unit of analysis when studying advertising effects is the ad airing as opposed to the ad itself

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